recognitionpoint

points of recognition      building recognition      services       about      contact

Points of Recognition

Your website Your website is a pin-point window to the world. You want people to look through it. So you need to draw attention to it and create interest.  Most of all, you want inquiries, visitors who step forward and take an action item that moves them into your pipeline. But most websites are confusing with too many banners, buttons and links. Paragraphs and pages of detail, all well intended, but all of this content rarely converts visitors into buyers. Unless you present the reader with concise, compelling and understandable messages, they'll never get it. And unless you guide them to a call-to-action (buy now, free whitepaper, demo, trial offer...whatever), they'll never step forward.

Contact Roger Rountree 303-246-9095 roger@recognitionpoint.com

Your proposition If your product and service is remarkable, people will talk about it. You can help inspire the conversation by telling a concise, compelling and current story. An effective selling proposition will appeal to what a person wants more than what he needs. You need to go beyond the obvious feature-speak to paint a picture of your solution. Tell them how it will help them get what they want. Successful branding and positioning builds curiosity, interest and expectations. You need leads to sell your products. But what you really want is for someone to recognize that you have the best solution possible to fulfill their desires.

Your presence Setting yourself up to be found (and recognized) is like planting seeds. Some seeds will grow into plants that flourish and reseed themselves. It takes continual care and feeding to grow a successful network. There are unlimited ways to accomplish an active presence on the Internet and among thought leaders in your market. The only real limitation is your imagination. Most of the new media is a true bargain compared to traditional advertising and marketing. Search engine optimization, social media (such as blogs, WOM marketing, podcasts, online videos, wikis, permission based RSS feeds) are unbelievably effective. The trick is that you need to get started, plant some seeds and see what grows.